How often have you gone further than the second page from the list of websites of Google or Yandex, searching for something specific in the Network? This is an up-to-date question, which answer will be quite obvious – almost never. This situation is quite the same for most Internet users and among them could be your target customers. The question is that, despite the abundance of information and products in the Internet, it is hard to find something, without knowing the exact reference.
The central problem of any business, presented to the Internet, is that having the website in itself doesn’t guarantee either attendance, or a gain of sales. Your target costumers just won’t see your resource and products or services, represented there.
In this situation search engines come to the rescue. Internet users will refer to search engines and find the websites which are promoted. Search engine optimization or SEO helps your Internet resource to fit leader places in the most popular searchers. The SEO-optimization in itself is an important part the Internet-marketing and consists of many of the optimizing actions.
How does SEO work
It is necessary to perform a number of operations to make your own web resource more “visible” for search engines. We not now say about optimization of the website for search robots. Modern search engineoptimization of the website (SEO) includes:
- analyzing of the niche;
- overview the competitors, who take places in the TOP of search engines;
- analysis of users requests, their seasonality, rate and competitiveness;
- website audit (its usability, technical condition, structural problems, which can intervene promotion);
- planninguseful and especialcontent (texts, video, infographics, etc.);
- deploymentall recommendations of search engines;
- enhance of a quoting the web-project in the Internet.
The provided list isn’t full, but if professionals are engaged in search promotion, the invested money will pay off with interest. It is important to remember that the SEO-optimization is not one separate operation, but the whole complex of services, where completeness and high qualityare the most important.
What advantages SEO has
Along with any kind of advertising, search engine promotion will be able to enhance number of sales and potential customers. However, search engine promotion almost has several absolutely unique advantages:
- A potential client makes request by himself, so websites offered by the search engine aren’t perceived as advertisements. That is why it doesn’t cause rejection.Thanks to that, the client will have more trust to found website.
- If the person looks for products through search engine, he is ready to buy it, or is close to it. Most likely, he will follow the link and the probability of the transaction considerably will increase.
- Even if purchase is postponed, thanks to contextual advertising and remarketing, the client will see your banner still some time (that won’t allow it to forget about your services).
Thereafter, SEO-promotion can give:
- measurable increase in sales level;
- notable increasing of resale;
- serious enhance in number of the potential customers.
Besides, search engine promotion directly influences on popularity of your brand.Facing the name of the company again and again, the person gets used it. This causes growth of trust at the subconscious level.
If you want your website to take the highest places in the list of searchers, entrust its promotion to professionals. Specialists of group of Trillium companies have a vast experience of the fastest search promotion of Internet resources. Our team will:
- analyze a niche of your services and level of the competitiveness in it;
- calculate approximate terms and the budget of promotion;
- optimize the website (filling by text and/or graphic content);
- tracethe dynamics of attendance and make necessary amendments to optimization strategy.
You know what you want to achieve from online trade. We know how to make it.